42 customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers and signals that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints, devices, channels, and identity relationships; computer software consulting, namely, providing integrated data into existing software, identity, audience strategy and measurement to deliver customer connections across media channels, providing audience insights and strategy for creation of any marketing campaign or media channel including display, social, mobile, connected television (CTV), search, and over-the-top (OTT), providing implementation support for clients implementing digital marketing technologies, including customer data platforms (CDPs), data management platforms (DMPs), and tag management software database systems
Trademark: 97621345
