The mark consists of a stylized design comprised of a dark brown potato with light brown patches with white and black eyes, white teeth in a black mouth with a pink tongue, and wearing white gloves and a yellow sombrero with a red ribbon and orange and green accents; all next to a yellow sun wearing black sunglasses with an open mouth with white teeth and a pink tongue; all behind the words, La Papa, above the word, Feliz, in a large red stylistic font outlined in black.
The color(s) red, pink, yellow, green, orange, light brown, dark brown, white and black is/are claimed as a feature of the mark.
The English translation of La Papa Feliz in the mark is The Happy Potato.