The mark consists of the word "ZAINO" presented in a stylized font, wherein the letters "AIN" of the word are angled to represent the silhouette of mountains, and the letter "Z" is larger than "AINO." A silhouette of a person looking through binoculars is included to the left of "ZAINO" and is represented sitting against the "Z".
Color is not claimed as a feature of the mark.
The English translation of "Zaino" in the mark is backpack.