36 Investment advisory and sub-advisory services in the fields of exchange-traded funds and mutual funds, exchange-traded fund and mutual fund analysis services, exchange-traded fund and mutual fund investment services, exchange-traded fund and mutual fund development services, exchange-traded fund and mutual fund planning services, exchange-traded fund and mutual fund distribution, exchange-traded fund and mutual fund capital investment, exchange-traded fund and mutual fund sales and marketing support services, establishing exchange-traded funds and mutual funds for others; providing consulting services, namely, financial and investment consulting for advisory services and in connection with registering, administering, and distributing exchange-traded funds and mutual funds and complying with applicable laws; financial sponsoring of exchange-traded funds and mutual funds, and investment advisory services to high net worth individuals, family offices, and institutions; financial and investment advisory services in the fields of exchange-traded fund and mutual fund compliance, cryptocurrency, compliance for investment advisors, and statutory distribution services for funds