The mark consists of the words LA EXCELENCIA EN LA BOTANA appearing within an oval above the design of a rabbit wearing a hat with a carrot. The words CHARRITOS and SABOR Y TRADICION EL NO 1 appear below the design. All of the above appears with a triangle background design.
LA EXCELENCIA EN LA BOTANA CHARRITOS SABOR Y TRADICIÓN EL NO ONE
Color is not claimed as a feature of the mark.
The English translation of LA EXCELENCIA EN LA BOTANA CHARRITOS SABOR Y TRADICIÓN EL NO 1 in the mark is EXCELLENCE IN SNACK CHARRITOS FLAVOR AND TRADITION NO. 1; The wording CHARRITOS has no meaning in a foreign language.