9 Downloadable software for providing access via a secure electronic portal to group benefit plans for employees and members to facilitate plan and benefits enrolment, selection and utilization decision support, submission, processing, and adjudication of claims, profile management, document and form upload, and communication of information about plan and benefit coverage; downloadable software for processing and administration of claims and payment data submitted under group benefit plans; downloadable software for (i) providing a library of health, fitness, nutrition, and wellness-related activities and programs, (ii) generating personalized recommendations of health, fitness, nutrition, and wellness-related activities and programs for users determined from machine learning-based processing of user data, (iii) allowing users to select and register for health, fitness, nutrition, and wellness-related activities and programs, (iv) tracking progress made by users in health, fitness, nutrition, and wellness-related activities and programs, and (v) rewarding users for completion of health, fitness, nutrition, and wellness-related activities and programs; downloadable software for administering, conducting, and providing employee access to employer-sponsored incentive and rewards programs in the nature of competitions, challenges, and events directed to improved health and wellness; downloadable software for enabling users to exchange electronic messages via chat rooms, forums, and message boards in the field of health and wellness; downloadable software for facilitating communication between participants of incentive and rewards programs in the nature of competitions, challenges, and events directed to improved health and wellness; downloadable software for social networking and interacting with online communities; downloadable software for scheduling and managing of appointments with medical and health care professionals for others; downloadable software for providing users with referrals to medical and health care professionals that offer virtual health care services; downloadable software for providing and managing online directories of health service providers, medical centres and facilities, and medical and health care professionals; downloadable software for providing digital messaging via a secured online computer platform, namely, exchanging text, graphics, images, and video and audio recordings with medical and health care professionals; downloadable software for enabling user access via a secure electronic portal to a health concierge that provides health assessments, information on the care and management of health conditions, and referrals to health care facilities, professionals, directories, and resources; downloadable software for enabling users to arrange and conduct appointments with medical and health care professionals by secure video conference; downloadable software for providing users with health care assessments, personalized health coaching and behaviour change support, and preventative health information related to the care and management of health conditions; downloadable software for electronic processing and storing of health care information, records, forms, and documents; downloadable software for providing information related to health and wellness, health care professionals and facilities, and care and management of health conditions; downloadable software for managing and fulfilling pharmacy prescriptions via a secure electronic portal; downloadable software for operating an online marketplace for buyers and sellers of goods and services in the field of health and wellness; downloadable software for ordering consumer goods and services in the field of health and wellness via an online marketplace; downloadable software for electronic processing of orders for goods and services purchased in an online marketplace; downloadable software for promoting the goods and services of others in the field of health and wellness by means of (i) advertisements displayed in an online marketplace, (ii) rebates, coupons, and discounts offered on products for sale in an online marketplace, and (iii) redemption of reward points by users for credit applied against purchases made in an online marketplace; downloadable software for generating and displaying personalized product recommendations for users determined based on user behavioural and health information data; downloadable software for enabling access to hosted evaluative product reviews submitted by purchasers of goods and services in the field of health and wellness; downloadable software for providing consumer product and pricing information for goods and services in the field of health and wellness; downloadable software for providing an electronic wallet for users to store credit card, bank account, insurance policy, spending account balance, and personal health and medical information; downloadable software for (i) providing users with a self-administered health and wellness assessments, (ii) generating a digital health profile for users containing health-related information, goals and objectives, and personalized recommendations, (iii) storing, aggregating, organizing, tracking, and displaying biometric data and information related to user health and wellness, (iv) generating statistics, metrics, data, and reports related to user health and wellness, (v) integrating with personal electronic devices, namely, wearable activity and fitness trackers, biometric sensors and monitors, and wearable technologies, and (vi) allowing upload and storage of user and biometric data transferred from personal electronic devices; downloadable software featuring software development kits (SDK) for use designing, configuring, and developing digital healthcare and health benefits platforms