42 Software as a service (SAAS) services featuring software for optimizing speed, efficiency, and scale of home equity and Home Equity Line of Credit (HELOC) lending for use in the field of financial services; Software as a service (SAAS) services featuring cloud-based technology for optimizing speed, efficiency, and scale of home equity and Home Equity Line of Credit (HELOC) lending; Software as a service (SAAS) services featuring banking technology services, mortgage technology services, valuation services, lending services, home equity loan and home equity line software technology, data analytics services, data insight services, business intelligence services, member onboarding services, loan portfolio monitoring, communication platforms, loan processing services, loan underwriting services, notary services, valuation services, recording services, credit reports, closing documents, loan documents, business consulting, workflow automation, API integration, and business process automation for optimizing speed, efficiency, and scale of home equity and Home Equity Line of Credit (HELOC) lending; Platform as a service (PAAS) services featuring software for optimizing speed, efficiency, and scale of home equity and Home Equity Line of Credit (HELOC) lending for use in the field of financial services; Platform as a service (PAAS) services featuring cloud-based technology for optimizing speed, efficiency, and scale of home equity and Home Equity Line of Credit (HELOC) lending; Platform as a service (PAAS) services featuring banking technology services, mortgage technology services, valuation services, lending services, home equity loan and home equity line software technology, data analytics services, data insight services, business intelligence services, member onboarding services, loan portfolio monitoring, communication platforms, loan processing services, loan underwriting services, notary services, valuation services, recording services, credit reports, closing documents, loan documents, business consulting, workflow automation, API integration, and business process automation for optimizing speed, efficiency, and scale of home equity and Home Equity Line of Credit (HELOC) lending; Business data and workflow process automation using proprietary software to evaluate, analyze and collect service data