The mark consists of a stylized chili pepper with a black outline, a black stem portion, and a pepper body portion fading from red-orange to red to dark red with a yellow highlight along the top of the chili pepper, laying horizontally with an orange and yellow stylized flame above it. On the chili pepper itself appears the wording "RUIDOSO RED CHILI & CO." in a yellow stylized font outlined in black.
RUIDOSO RED CHILI AND CO
The color(s) orange, yellow, red, red-orange, black, and dark red is/are claimed as a feature of the mark.
The English translation of "RUIDOSO" in the mark is "NOISY".
"RED CHILI & CO."