The mark consists of the name of the company producing the beef product, Ovoka, which anecdotally means 'ever-running water'. Company headquarters are in Paris, Virginia and is part of a land granted in 1731. "Ars longa, vita brevis" is a Latin phrase roughly translating to "skilfulness takes time and life is short".
OVOKA ONE SEVEN THREE ONE PARIS VIRGINIA ARS LONGA VITA BREVIS; OVOKA ONE THOUSAND SEVEN HUNDRED THIRTY ONE PARIS VIRGINIA ARS LONGA VITA BREVIS; OVOKA SEVENTEEN THIRTY ONE PARIS VIRGINIA SKILLFULLNESS TAKES TIME AND LIFE IS SHORT
The color(s) copper and black is/are claimed as a feature of the mark.
The English translation of "ARS LONGA VITA BREVIS" in the mark is "SKILLFULNESS TAKES TIME AND LIFE IS SHORT".