The mark consists of The stylized wording Kidnata. The wording Kid is in blue with a light red smiley face on top of the letter "I" and the wording nata is in light red. There is a depiction of a crib mobile over the wording in light grey with dark grey strings. One of the strings has a yellow star and another string has pacifier in green red and light grey color.
The color(s) blue, light red, red, green, light grey, dark grey, yellow is/are claimed as a feature of the mark.