The mark consists of the wording "LA MICHOACANA ICE CREAM" "EST 2013" inside a circular seal. The seal contains a circle within it, inside the circle is an X dividing the circle into four equal portions. On the top portion of the circle is a melting popsicle, on the right portion is an ice cream cone, on the bottom portion is a bag of chips, and on the left portion there is an iced beverage in a domed cup with a straw.
LA MICHOACANA ICE CREAM ESTABLISHED TWO THOUSAND THIRTEEN; LA MICHOACANA ICE CREAM ESTABLISHED TWENTY THIRTEEN; LA MICHOACANA ICE CREAM ESTABLISHED TWO ZERO ONE THREE
Color is not claimed as a feature of the mark.
The English translation of LA MICHOACANA in the mark is a woman or something from the state of Michoacán in western Mexico.
"ICE CREAM"