42 Computer software platforms, namely, supply-side platform (SSP) and programmatic advertising platform in the fields of digital advertising and digital retail media; Software as a service (SaaS) services featuring software for buying and selling digital audio and digital display advertising inventory; Software as a service (SaaS) services featuring software for use in aggregating digital advertising assets for use inside a physical location, and for use in making such aggregated assets available for purchase by advertisers; Software as a service (SaaS) services featuring supply-side platform (SSP) software for selling digital audio and digital display advertising inventory; Software as a service (SaaS) services featuring software for supply-side platform (SSP) services that enables retail media publishers to manage their digital advertising inventory by selling it to advertisers via an ad-exchange platform in the real-time-bidding business model; Software as a service (SaaS) services featuring software that enables retail media publishers to connect with and manage multiple advertising bidding partners; Software as a service (SaaS) services featuring software for use in managing and optimizing the performance and effectiveness of digital advertising campaigns and digital retail media campaigns, for use in collecting, analyzing, and interpreting data related to digital retail media pricing, for use in advertisement yield management, and for use in reporting on digital retail media buying activity; Platform as a service (PaaS) featuring computer software platforms for buying and selling digital audio and digital display advertising inventory; Platform as a service (PaaS) featuring computer software platforms for use in aggregating digital advertising assets for use inside a physical location, and for use in making such aggregated assets available for purchase by advertisers; Platform as a service (PaaS) featuring supply-side platform (SSP) software for selling digital audio and digital display advertising inventory; Platform as a service (PaaS) featuring computer software platforms for supply-side platform (SSP) services that enable retail media publishers to manage their digital advertising inventory by selling it to advertisers via an ad-exchange platform in the real-time-bidding business model; Platform as a service (PaaS) featuring computer software platforms that enable retail media publishers to connect with and manage multiple advertising bidding partners; Platform as a service (PaaS) featuring computer software platforms for use in managing and optimizing the performance and effectiveness of digital advertising campaigns and digital retail media campaigns, for use in collecting, analyzing, and interpreting data related to digital retail media pricing, for use in advertisement yield management, and for use in reporting on digital retail media buying activity; Providing temporary use of online, non-downloadable software for buying and selling digital audio and digital display advertising inventory; Providing temporary use of online, non-downloadable software for use in aggregating digital advertising assets for use inside a physical location, and for use in making such aggregated assets available for purchase by advertisers; Providing temporary use of online, non-downloadable software featuring supply-side platform (SSP) software for selling digital audio and digital display advertising inventory; Providing temporary use of online, non-downloadable software for supply-side platform (SSP) services that enables retail media publishers to manage their digital advertising inventory by selling it to advertisers via an ad-exchange platform in the real-time-bidding business model; Providing temporary use of online, non-downloadable software that enables retail media publishers to connect with and manage multiple advertising bidding partners; Providing temporary use of online, non-downloadable software for use managing and optimizing the performance and effectiveness of digital advertising campaigns and digital retail media campaigns, for use in collecting, analyzing, and interpreting data related to digital retail media pricing, for use in advertisement yield management, and for use in reporting on digital retail media buying activity