35 promoting the sale of gift cards, prepaid debit cards, incentive cards, financial services cards and prepaid telecommunication cards and products of others through the distribution of printed materials and promotional contests; Promoting the goods of others by issuing coupons and rebates, namely, providing electronic coupons and rebates for the goods of others; Promoting the goods and services of others and providing customer loyalty services for others by providing an incentive awards program for customers and employees through the management, validation, fulfillment and processing of redemption-based promotions in the nature of rebate programs, gift-with-purchase programs, points-based incentive promotions, incentive award programs, and refer-a-friend promotions; providing administrative processing services of product rebates via a global computer network; providing incentive award programs for customers and employees through the distribution of prepaid purchase cards for the purpose of promoting and rewarding loyalty; business management of customer loyalty programs in which prepaid purchase cards are issued; providing administration of a customer loyalty program in the field of prepaid cards, namely, providing promotional card balance and related loyalty card information services for loyalty, commercial, promotional, and advertising purposes; promoting the reward, promotion, incentive, loyalty and engagement of others, namely, promoting the sale of goods and services of others through the administration of incentive award programs using gift cards, rebate cards, membership cards, and loyalty cards; promoting employee, distributor, and customer reward and recognition, sales incentive, costs savings, and loyalty, frequency, rebate, and affinity programs for others, through the administering and conducting of incentive award programs involving the issuance of prepaid purchase cards, gift cards, merchandise, digital payments and checks, for the purpose of promoting and rewarding loyalty; marketing services in the fields of consumer, employee, loyalty and sales incentive award programs, namely, providing customized communication programs in the nature of loyalty advertising and promotional services, web advertising and promotional services, mobile advertising and promotional services; providing an Internet website portal featuring advertising and promotion of self-service consumer, employee, loyalty, and sales reward products and communication programs