The mark consists of from top to bottom, a shooting star crossing the stylized letter "S" from lower left to upper right, the stylized wording "SHUNXIN", and two simplified Chinese characters between two short horizontal lines.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "SHUN" and "XIN" and this means "success" or "favorable" and "prosperity" in English.
The English translation of "SHUN" and "XIN" in the mark is "success" or "favorable" and "prosperity", respectively.