9 G and S: Data encoding apparatus; data memories being memories for data equipment; data processing software; data recorded electronically, namely, barcodes and codes recorded onto DVDs and CDs; digital data transmission apparatus; materials bearing data in encoded form, namely, DVDs, CDs, Discs featuring computer programs and computer software for use in electronic storage of data and for reading barcodes and codes, and printed circuits bearing barcodes and codes; materials bearing data in encoded form for use with computers, namely, DVDs, CDs, Discs featuring computer programs and computer software for use in electronic storage of data and for reading barcodes and codes, and printed circuits bearing barcodes and codes; optical data storage labels containing barcodes being labels carrying magnetically, optically or electronically recorded or encoded information; labels bearing data in machine readable form being labels carrying magnetically, optically or electronically recorded or encoded information; programs written on data carriers, namely, computer programs, for processing encoded data on computers; recorded encoded data being computer programs recorded on data media for use in electronic storage of data and for use in reading of bar codes and codes, being magnetically, optically or electronically recorded or encoded information; bar code decoders; electronic decoder devices; bar code readers; encoders; labels carrying magnetically, optically, or electronically recorded or encoded information; computer application software for mobile phones, handheld computers, desktop computers and laptop computers, namely, software for uses in reading of bar codes and codes, being magnetically, optically or electronically recorded or encoded information; cameras for coding, encoding and decoding