The mark consists of a design carved into wood and includes a large tree design surrounded by flowers and leaves; a sun design with a face; a guitar; a bird; a woman and a man; a design of a globe; an agave plant; a horse; a tennis racket; a trumpet; and a castle. There is a horizontal banner in the upper third of the design with the words "DE LA TIERRA TOMARÉ MI FUERZA Y A LA TIERRA DE LA REGRESARÉ"; in the center of the tree is the number "80"; to the left of the number 80 is a design of a woman with a banner across the bottom of her dress with the letters "MDJDLB"; to the right of the number 80 is a design of a man with a banner across the bottom of his legs with the letters "JFBV"; below which is another banner in the center with the word "PAGRAXXIA" with a stylized double X formed from a large X and a smaller "x" interconnected with the large X; below which is another banner with the word "MÉXICO"; above a rectangle containing the words "JOSE CUERVO" in script.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
EIGHT ZERO DE LA TIERRA TOMARÉ MI FUERZA Y A LA TIERRA DE LA REGRESARÉ MDJDLB JFBV PAGRAXXIA MÉXICO JOSÉ CUERVO; EIGHTY DE LA TIERRA TOMARÉ MI FUERZA Y A LA TIERRA DE LA REGRESARÉ MDJDLB JFBV PAGRAXXIA MÉXICO JOSÉ CUERVO
Color is not claimed as a feature of the mark.
The English translation of "DE LA TIERRA TOMARÉ MI FUERZA Y A LA TIERRA DE LA REGRESARÉ" in the mark is "FROM THE EARTH I WILL TAKE MY STRENGTH AND TO THE EARTH I WILL RETURN IT".
"MEXICO" AND "80"