The mark consists of a top view of an umbrella design, whose panels are formed by three shaded concentric circles. The innermost circle is shaded orange and features a stylized red flower with brown a brown core at its center. The middle circle is shaded in light orange. The outermost circle is shaded in a red, with a floral design outlined and shaded in white that runs diagonally from the lower left corner to the middle right of the umbrella design. There are 24 ribs that exude evenly from the perimeter of the centermost shaded circle of the umbrella. The ribs extend slightly past the edge of the outermost circle, and are shaded light brown when they cross the middle-most circle and dark brown in the outermost circle. The stylized wording "HANNARI BEEF KYOTO" appear in three separate lines below the umbrella design, with "HANNARI BEEF" in black and "KYOTO" in red. The tittle of the "I" in "HANNARI" is formed by a stylized flower design. The color white appearing outside the floral design on the umbrella represents background, shading, outlining, or transparent area and is not claimed as a feature of the mark.
The color(s) red, orange, light orange, brown, light brown, white, black is/are claimed as a feature of the mark.
The English translation of Hannari in the mark is elegant, bright and gorgeous.
"BEEF" AND "KYOTO"
Trademark: 97570504
