The mark consists of a hexagon with a blue background and a border comprised of a wide silver outer line, a narrow blue line, and a narrow gold line. In the top left of the hexagon is a gray banner with a gold border outlined in dark blue and the gray stylized word "PLATA" outlined in dark blue appears below the banner. To the right of the banner is an oval with a gold frame outlined in dark blue enclosing a design of a group of workers in brown and beige standing in front of a brown building with a gray sky and white clouds. A gold arch outlined in dark blue appears below "PLATA" and in front of the bottom of the framed oval. The banner, the wording "PLATA" and the framed oval all appear in front of green and white agave leaves outlined in dark blue on the left and green and white floral stems outlined in dark blue on the right. In the middle of the hexagon below the arch are the stylized words "RESERVA DE LA FAMILIA" in silver outlined in dark blue on two lines with a silver horizontal line between "RESERVA" and "DE LA FAMILA", all on a dark blue background that is bordered by silver lines with curved ends outlined in dark blue that form an irregular eight-sided polygon. In the bottom of the hexagon and below the irregular eight-sided polygon is the stylized word "PLATINO" in silver outlined in dark blue which is above the stylized wording "JOSE CUERVO" in silver outlined in dark blue, with "PLATINO" and "JOSE CUERVO" flanked on the right and left by two gold coins. All other instances of the color white represents background and/or transparent areas and is not claimed as a feature of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) blue, dark blue, green, brown, beige, silver, gray, gold, white is/are claimed as a feature of the mark.
The English translation of "RESERVA DE LA FAMILIA," "PLATINO," "CUERVO," and "PLATA" in the mark is "FAMILY RESERVE," "PLATINUM," "CROW or RAVEN," and "SILVER".
"RESERVA" AND "PLATA"
Trademark: 97563045
