35 retail store services featuring virtual goods; retail store services provided in virtual reality and augmented reality environments; retail store services featuring virtual goods authenticated by non-fungible tokens; online retail store services featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; online virtual floral shop services; online virtual liquor store services; online virtual apparel store services; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature of food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; provision of an online marketplace for buyers and sellers of downloadable multimedia files containing artwork, text, audio and video relating to virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, household products and general merchandise, all authenticated by non-fungible tokens (NFTs); retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world