35 retail store services featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds; online retail store services provided in virtual reality and augmented reality environments featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual world; retail store services featuring virtual goods in the nature of food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds authenticated by non-fungible tokens; online retail store services featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds; online virtual floral shop services for use in virtual worlds; online virtual liquor store services for use in virtual worlds; online virtual apparel store services for use in virtual worlds; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature of food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds; provision of an online marketplace for buyers and sellers of downloadable multimedia files containing artwork, text, audio and video relating to virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, household products and general merchandise, all authenticated by nonfungible tokens (NFTs); online retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; administration of a rewards program featuring virtual rewards that can be redeemed in the real and virtual world