35 Advertising, marketing and promotional services, in particular loyalty, incentive and bonus program services; distribution of advertising and promotional material; rental of advertising space, time and materials; sponsorship search; advertising and promotion of goods and services for third parties by sponsorship and licensing agreements in the context of national and international sports events; retail store services relating to clothing, footwear, headgear, sporting goods, perfumery articles, body and beauty care products, computer software, electronic publications, video games, magnetic data carriers, sunglasses, protective helmets for sports, pins, badges, key rings, articles of jewellery, watches, printed matter in the nature of specify, stickers, stationery, photographs, office requisites, bags, umbrellas, equipment and containers for household and kitchen use, textile products, blankets and tablecloths, towels, games and toys, non-alcoholic and alcoholic beverages, smokers' articles and confectionery; Business assistance, management and administration services, in particular management of human resources and personnel recruitment; business analysis, research and information services, in particular collection and classification of business data