The mark consists of an orange circle shown in the center of a white circle with an orange perimeter, resembling a fried egg, followed by three Chinese characters in stylized black lettering, with the first two Chinese characters having a much smaller and similar orange and white circle design superimposed at the top of each Chinese character.
The colors orange, black, and white are claimed as features of the mark.
The non-Latin characters in the mark transliterate to "zhi", "shen" and "dian" and this means "marks preceding phrase as modifier of following phrase", "spirit, god" and "palace; temple", with the combination of "shen dian" meaning "shrine" in English.
The English translation of the three Chinese characters "zhi", "shen" and "dian" in the mark is "marks preceding phrase as modifier of following phrase", "spirit, god" and "palace; temple", with the combination of "shen dian" meaning "shrine".