35 Online retail store services featuring a wide variety of consumer goods of others; Administration of online incentive reward program for enabling participants to obtain prices, product reviews, discounts, rebates, incentives, cash back rates, promo codes, promotions, and coupons on the goods and services of others; Arranging and conducting incentive reward programs to promote the sale of a wide variety of consumer goods and services of others; Promoting the goods and services of others by providing a website featuring prices, product reviews, discounts, rebates, incentives, cash back rates, promo codes, promotions, and coupons, links to the retail websites, products, and services of others; Membership club services providing prices, product reviews, discounts, rebates, incentives, cash back rates, promo codes, promotions, and coupons for the goods and services of others to members; Online advertising and promotional services; Customer loyalty services for commercial, promotional and advertising purposes, namely, administration of a program that allows participants to obtain and redeem points, awards or cash for goods and services