9 Downloadable software for advertisers to communicate and interact with online communities; Downloadable software for creating and managing social media profiles and user accounts; Downloadable software for creating, managing, and interacting with an online community; Downloadable software for engaging in social networking and interacting with online communities; Downloadable software for location-based searching and alerts; Downloadable software for modifying and enabling transmission of images, audio, audio visual and video content and data; Downloadable software for organizing events, searching for events, calendaring and managing events; Downloadable software for planning activities with other users and making recommendations; Downloadable software for searching, determining and sharing locations; Downloadable software for sending and receiving electronic messages, alerts, notifications and reminders; Downloadable software for sending and receiving electronic messages, graphics, images, audio and audio visual content via the internet and communication networks; Downloadable software for social networking; Downloadable software for uploading, downloading, streaming, archiving, transmitting, and sharing images, audio-visual and video content and associated text and data; Downloadable software for use in taking and editing photographs and recording and editing videos; Downloadable software for viewing and interacting with a feed of images, audio-visual and video content, and associated text and data; Downloadable software in the nature of a mobile application for social networking