35 Retail store services featuring virtual goods, namely, chemical reagents, laboratory robots, heaters, shakers, pipetting instruments, and embedded operating software on the foregoing, software to review or analyze scientific, diagnostic, and laboratory data, and diagnostic reagents, for use in on-line virtual worlds; On-line virtual retail store services featuring physical goods and virtual goods, namely, chemical reagents, laboratory robots, heaters, shakers, pipetting instruments, and embedded operating software on the foregoing, software to review or analyze scientific, diagnostic, and laboratory data, and diagnostic reagents; organizing and conducting virtual reality and augmented reality events, exhibitions, expositions and conferences for commercial purposes in the fields of biotechnology, life sciences and diagnostics; providing incentive and loyalty award programs for customers through the issuance of tokens for purchase of a company's goods and services; providing meetings, conferences, webinars in virtual reality and augmented reality environments for education in the field of marketing and promotion of chemical reagents, laboratory robots, heaters, shakers, pipetting instruments, and embedded software on the foregoing, software to review or analyze scientific, diagnostic, and laboratory data, and diagnostic reagents