The mark consists of trade dress in the nature of product packaging in the form of a bag featuring a snack mix. The left side of the bag has a column of black containing a pattern of darker black geometric figures which serves as a background for the word "KIUBO" in pink. The letter "O" in "KIUBO" has a pink exclamation point. The rest of the bag has a background in pink. The words "KETTLE CHIPS" are white with a black underline. The words "CHILES TATEMADOS" are black. The bag also features pictures of a white spoon with black liquid, a white bowl of brown and black chile sauce with green sliced chiles, brown chile, red and green chiles with brown char marks, red and yellow seeds, brown spices, brown chips, and green lime wedge. The rectangular shape of the package which is outlined in dotted lines is shown for positioning purposes only and is not claimed as a feature of the mark.
KIUBO KETTLE CHIPS CHILES TATEMADOS
The color(s) pink, black, red, green, white, yellow, orange, and brown is/are claimed as a feature of the mark.
The English translation of "KUIBO" in the mark is "WHAT'S UP". The English translation of "CHILES TATEMADOS" in the mark is "BURNT CHILES".
THE EXCLUSIVE RIGHT TO USE THE PICTORIAL DEPICTIONS OF CHARRED CHILES, CHIPOTLE CHILE, CHEESE CUBES, LIME WEDGE, AND SNACK CHIPS, AND "KETTLE CHIPS CHILES TATEMADOS"