The mark consists of "BING XU WHEN ATTITUDES BECOME FORM" in stylized font in an incomplete ellipse with the wording "WHEN ATTITUDES BECOME FORM" stacked in two lines under the wording "BING XU", all below a highly stylized fan design on a stand with two cranes on either side of a staircase on the top of the ellipse.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The wording "BING XU" has no meaning in a foreign language.