The mark consists of a large tan rectangle containing the stylized and bolded word "AMARO" at the top. The letters "AMAR" in "AMARO" are colored black, and the letter "O" is colored red. The stylized bolded word "FORMIDABILE" appears in smaller letters below the word "AMARO". The letter "O" in "FORMIDABILE" is colored black and the remaining letters are colored red. The top and bottom half of the rectangle is separated by a blackline. The lower left half of the large tan rectangle contains a smaller black rectangle with a vertical line creating an empty space that creates another empty rectangle on the left. The right side of the smaller rectangle contains the words "PRODOTTO ARTIGIANALMENTE ROMA ITALIA" in black letters, a red arrow to the left of the wording "prodotto", the word "IN" colored tan on a red circle in the center of two intersecting red lines, with a red dot at the terminus of each line. The lower right side of the large tan rectangle displays the word "FORMULA" at the top and "ORIGINALE" at the bottom in black letters. A roundish red outlined shield design is displayed between the words "FORMULA" and "ORIGINALE". The shield contains a red outlined stylized flying bird at the top. A triangle with two red lines that form a letter "V" are inside the triangle and four lines jet from the triangle with the two bottom lines having red dots to the right and left of the bottom lines. The red words "ELIXIR AMARICANTE FINISSIMO" appear in the inside of the shield along the outer edge of the shield. The red word "ROMA" in small letters appears below the bird and above a red reverse ampersand that is above the red letters "F.L.A." in large letters in the center of the shield. The Latin phrase "SI SEDES NON IS" is displayed inside a banner at the bottom of the shield in red. Extending along the entire right edge of the large tan rectangle is a vertical red rectangle with the words "ELIXIR AMARICANTE FINISSIMO" in tan displayed vertically; a black outlined vertical rectangle with a thin outlined horizontal end at the top sits on top of the red rectangle and extends into the large tan rectangle background.
The color(s) red, black and tan is/are claimed as a feature of the mark.
The English translation of "AMARO FORMIDABILE, PRODOTTO ARTIGIANALMENTE IN ROMA ITALIA, AMARICANTE FINISSIMO FORMULA ORIGINALE ROMA SI SEDES NON IS, AMARICANTE FINISSIMO" in the mark is "formidable bitters, HANDMADE Product IN ROME ITALY, VERY FINE BITTER ORIGINAL FORMULA ROME IF YOU SIT YOU DO NOT GO, VERY FINE BITTER"
No claim is made to the exclusive right to use "Amaro", "PRODOTTO ARTIGIANALMENTE", "ROMA ITALIA", "Originale", "Amaricante Finissimo" and "Amaricante Finissimo" apart from the mark as shown
Trademark: 97536913
