35 Providing business information, research, data, guidance and recommendations on gold as an asset class; providing business information, research, data, guidance and recommendations on gold backed financial instruments and on the production and retail sale of gold and gold derived products; providing economic information on responsibly mined gold and responsibility produced gold based products; providing economic information on the impact of responsible mining, marketing, production and sales practices in the gold industry and on the demand, supply, price and return of gold, gold-backed financial instruments, and products made with gold; business and marketing research services in the field of responsibility, integrity, accessibility, transparency and fungibility in the gold industry; promoting awareness of social accountability and initiatives in the gold mining and gold backed and gold derived products markets; promoting public awareness of gold market reform; promoting awareness and adoption of codes of conduct by gold mining and gold product and service industries; advertising and promoting the integrity, accessibility and fungibility of gold, products made of gold, and gold backed investments; business and marketing research services in the field of responsible mining, marketing, producing and selling practices in the gold industry; promoting awareness of gold market reform; promoting the integrity, accessibility, transparency and fungibility in gold markets mining, financial and business practices