The mark consists of A circular enclosure with the literal elements "ANA" at the top of the enclosure and elements "LA MICHOACANA" at the bottom of the enclosure. Between the literal elements at the top and bottom of the enclosure are images of ice creams treats and a refreshing drink.
The color(s) pink, rapsberry, teal, purple, brown, yellow, red, green, black, and blue is/are claimed as a feature of the mark.