The mark consists of the stylized wording "GREAT WAGON ROAD DISTILLING CO. GWR CHARLOTTE, NORTH CAROLINA". The mark consists of an exterior and interior circle made from wording and lines. At the top is the wording "GREAT WAGON ROAD" with "DISTILLING CO". written underneath. In the middle of the mark is the wording "GWR". At the bottom is the wording "CHARLOTTE," above the wording "NORTH CAROLINA".
Color is not claimed as a feature of the mark.