The mark consists of Soldier's Best Friend...Touching 2 Lives At Once. The logo includes the silhouette of a soldier in tan with his arm around a dog in brown. There is a tan circle around the image with the tag line, Touching 2 Lives At Once in red, EST. 2011 in blue, and five blue stars at the top and five blue stars at the bottom. Below the image is SOLDIER'S IN RED, AND BLOW THAT IS BEST FRIEND in red with a tan star between Best and Friend. Logo Fonts: include Soldier's, Stencil Best Friend, Helvetica Tagline, Century Gothic in bold and italic.
TOUCHING TWO LIVES AT ONCE ESTABLISHED TWO THOUSAND ELEVEN SOLDIER'S BEST FRIEND; TOUCHING TWO LIVES AT ONCE ESTABLISHED TWENTY ELEVEN SOLDIER'S BEST FRIEND; TOUCHING TWO LIVES AT ONCE ESTABLISHED TWO ZERO ONE ONE SOLDIER'S BEST FRIEND
The color(s) red: Hex: 88181B CMYK: 28, 100, 98, 32 RGB: 136, 24, 27 Pantone: 506C brown Hex: 614D32 CMYK: 49, 58, 80, 41 RGB: 97, 77, 5 Pantone: 411C tan: HEX: CAC0B5 CMYK: 21, 21, 26, 0 RGB: 202, 192, 181 Pantone: Warm Gray 4C is/are claimed as a feature of the mark.