35 Promoting the goods and services of others through search and recommendation engine referral traffic analysis and reporting; online advertising network matching services for connecting advertisers to websites; procurement services, namely, procurement of contracts for developers of web and mobile applications that allows the developers to monetize their content via advertising contracts promoting the lease and sale of goods and services in exchange for virtual goods and virtual currency; procurement services, namely procurement of advertisements for others; procurement services, namely procurement of commercial contracts for third parties via the Internet; leasing of advertising space on the Internet and digital publishing platforms; providing electronic commerce services, namely, electronic processing of orders for others, placement of orders and management of electronic order transactions for others; mediation of advertising; automated auction and bidding services, namely providing an on-line global computer network for publishers to receive real-time leads and bidding opportunities by means of an online marketplace for the purpose of promoting goods and services of sellers on publishers digital platforms; direct marketing advertising for others, namely, placing advertisements for direct advertisers on mobile and web applications; marketing of advertising space on the Internet for others; advertising, promotion, and marketing services for others, namely, development of advertising campaigns provided through Internet webpages and banners and videos on mobile devices, mobile and web applications and websites; advertisement services, namely placing video advertisements of others that run on digital video players using specialized computer ad serving software; rental of advertising space on the internet; all of the aforesaid excluding promoting, marketing and advertising goods related to the cosmetics industry, namely, unprocessed synthetic resins and unprocessed artificial resins for use in cosmetic products and promoting, marketing and advertising nail products, namely, nail art stickers, nail varnish, false nails, sandpaper for nails, nail art, and adhesives for false nails.