35 Administration of a discount program for enabling participants to obtain discounts on delivery services through use of a membership program; administration of a discount program for enabling participants to obtain discounts on on-demand delivery of perishable food and beverages prepared for consumption upon delivery, through use of a membership program; administration of a membership program for enabling participants to obtain exclusive deals through use of membership; administration of programs for enabling participants to obtain discounts on products and services in the field of restaurants and food; advertising services via the internet, namely, promoting the goods and services of others; computerized online ordering services in the field of restaurants and food; customer loyalty program services featuring benefits and rewards in the form of discounted delivery services; customer service, namely, responding to customer inquiries for others in the field of restaurant delivery and carry-out; electronic processing of restaurant and food orders for others; online advertising and marketing services for restaurants, namely, internet and mobile marketing that promotes the goods and services of others; online advertising services for third party restaurants, namely, social media, internet and mobile marketing; online business directories featuring restaurants and other establishments offering food and consumer goods; online ordering services featuring a wide variety of consumer goods available for pickup and delivery; online ordering services featuring convenience store items available for pickup and delivery; online ordering services featuring perishable and non-perishable food available for pickup and delivery; online ordering services in the field of restaurant orders for take-out and delivery; online ordering services in the field of take-out and delivery from merchants and restaurants; online ordering services that allow for purchases made from multiple merchants; online retail store services featuring convenience store items; promoting and marketing the goods and services of others by distributing advertising material, coupons, coupons and promo codes, and special offers; promoting and marketing the goods and services of others in the field of restaurants and food through the distribution of discounts; promoting and marketing the goods and services of others; promoting goods by means of a subscription-based customer loyalty program; promoting goods, namely, providing information regarding special offers consisting of add-on orders for the goods of others; providing a website featuring an online ordering service in the fields of food, restaurants, and merchants; providing consumer information regarding food; providing curated consumer information about merchants that sell food, restaurants and food; provision of an online market place for sellers and buyers of food, goods, and services; online and physical retail store services for a wide variety of consumer goods, food, and beverages; business and advertising services, namely, managing, tracking, analyzing, reporting, measuring and optimizing electronic payment transaction data for others; business strategy development services, namely administration of initiatives to help restaurants, business owners and entrepreneurs advance their businesses; business strategy development services, namely administration of initiatives to help restaurants, business owners and entrepreneurs learn industry-specific skills; business strategy development services, namely administration of initiatives to help businesses create tailored business plans; business and advertising services, namely, managing, tracking, analyzing, reporting, and measuring of merchant transaction data for others