The mark consists of the faded texture of the "B" stylizes the opposition of nature in the "this vs that" approach of this company. The "B" also represents two key words that are at the core of our educational and information service: "Bet" and "Bankroll" are terms that are synonymous with sports betting and with the Bet This - Not That brand. Lastly, the color green specifically represents the color of the US dollar. However, other colors such as red and black are also closely associated with casinos, sportsbooks and sports betting.
The color(s) red, green and black is/are claimed as a feature of the mark.
Trademark: 97480917
