The mark consists of The logo contains a horse and farmer's horse coffee underneath it. It also contains Ethiopia's finest brew. There is a coffee bean along with the year it was established which is 2011. The horse front leg and back leg is lift up denoting a walking horse.
FARMER'S HORSE COFFEE ETHIOPIAS FINEST BREW ESTABLISHED TWO ZERO ONE ONE; FARMER'S HORSE COFFEE ETHIOPIAS FINEST BREW ESTABLISHED TWENTY ELEVEN; FARMER'S HORSE COFFEE ETHIOPIAS FINEST BREW ESTABLISHED TWO THOUSAND ELEVEN
The color(s) dark Baige, baige, dark brown, brown is/are claimed as a feature of the mark.