The mark consists of a stylistic and graphical design of the word "KIDS!" that consists of a purple letter "K", an orange icon that appears to be that of a person which is made of two parts, the head and body, each as an element, but collectively would represent the letter "I", a pink letter "D", a green letter "S", and a blue exclamation mark. These elements are used with a black and white drop shadow around each element.
The color(s) purple, orange, pink, green, blue, white, and black is/are claimed as a feature of the mark.
"KIDS"