The mark consists of The Better Family Life Inc logo is a synthesis of two Adinka symbols (Adinkra symbols are a form of visual communication, or writing, created by the Akan people of Ghana, West Afrika. These symbols are instructive and provide guidance to human on morality, ethics, and human relationships to the forces in nature). The two symbols we used were the BI NKA BI, which symbolizes peace and harmony, and GYE NYAME, which means the supremacy of God.