The mark consists of the stylized wording "ECO" above "RICA" featured on a square with a branch and leaf extending out from the right side and a horizontal bar and Japanese characters atop.
The non-Latin characters in the mark transliterate to HITO-TO CHIKYUU NI KOUKEN SHIMASU and this means WE CONTRIBUTE TO PEOPLE AND THE EARTH in English.
The English translation of RICA in the mark is DELICIOUS.