The mark consists of The mark consists of a farmer sitting on agricultural equipment being pulled by three horses in the background with a gradient of dark blue (top) to light blue (bottom); imposed on the background is a white rectangle with rounded corners and a red outline; inside the white rectangle is the stylized writing "Fiorella"; the word "Fiorella" is written in red. Under the red outline is the word "MACARONI" which is written in white and placed on a smaller blue rectangle, the center of the bottom of the rectangle is slightly raised. The wording "ORIGINAL FLAVOR" is written in white in a stylized font and placed under the farmer and horses. In the lower half of the mark is an orange rectangle, the corners of the rectangle are rounded; above the rectangle is the word "MACARONI" which is followed by a symbol "&", underneath is the word "CHEESE", the two words "MACARONI" and "CHEESE" are all large, capitalized, shaded and in gold. Below the two words, is the wording "Macaroni & Cheese Dinner" which is written in red. To the left of the wording "Macaroni & Cheese Dinner" is a blue sector, the wording "PREMIUM SELECT" and a stylized macaroni are placed in the sector; the above-mentioned wording "PREMIUM SELECT" is written in orange and the stylized macaroni is in the color of gold. At the bottom of the mark is a partial image of a plate of ready-made macaroni.
FIORELLA MACARONI ORIGINAL FLAVOR MACARONI AND CHEESE PREMIUM SELECT MACARONI AND CHEESE DINNER
The color(s) dark blue, light blue, white, red, blue, orange, gold is/are claimed as a feature of the mark.