The mark consists of a trapezoidal shaped bottle filled with clear-colored liquid; the numeral "1800" appears in white stylized font on the front of the bottle on a dark blue rectangular label with a silver crest appearing at the top with the number 1800 and the letters "JB" appearing in the crest; a silver horizontal line appears on the bottom left and bottom right sides of the crest; and a silver line appears at the bottom of the dark blue label; a white rectangular label appears at the bottom of the bottle with the word "BLANCO" appearing in dark blue stylized font, underneath appears a rectangular banner in light blue and a vertical black line; to the left of the word "BLANCO" appears a drawing of a male torso surrounded by lines all in the color silver, enclosed within two silver concentric circles; the words JUAN BECKMANN V 10+ GENERACION appear around the drawing in the color silver; a white seal appears on the neck of the bottle with decorative light blue horizontal lines on the top and bottom of the seal and the words STEAMED IN HAND-BUILT STONE OVENS in black; a silver colored cap appears on the bottle, the clear- colored liquid in the bottle is not claimed as a feature of the mark, the matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark.
The color(s) dark blue, light blue, white, black, silver is/are claimed as a feature of the mark.