The mark consists of a three-dimensional configuration of a clear trapezoidal shaped bottle and gold bottle cap and black cap base. A white label wraps around the neck of the bottle that features repeating red sabers across the top and bottom of the label, a design of a red stone oven with bricks, fire and agave plants, and the words "STEAMED IN HAND-BUILT STONE OVENS" in black stylized font wrapped around the oven design. On the upper center portion of the front of the bottle is a red bottle label in the form of a parallelogram which includes a semicircle at the top of the label. The red label features the number "1800" in white stylized font in the center of the label and a design of a gold crest and temple within the semicircle. The temple and crest design features an outline of a gold Mayan temple with stairs on both sides and appears positioned above a gold crest design, which is divided into three sections consisting of the wording "1800" in the upper section of the crest, a design of a cross on the left bottom section of the crest and the stylized letters "JB" on the right lower section of the crest. The crest is flanked by designs of gold leaves on either side and is positioned above a gold banner. Two white horizontal lines emanate outwards from the bottoms of the leaves to the ends of the label on either side of the crest. On the lower center portion of the front of the bottle is a white rectangular label with black horizontal zigzag lines appearing across the top and bottom of the white label. The white label features the word "REPOSADO" appearing in black stylized font, with the term underlined in black. Below the term "REPOSADO" is a rectangular banner in gold. To the left of the term "REPOSADO" appears a drawing of two concentric brown circles featuring a brown bust of a man wearing a brown hat, and with brown rays emanating from and surrounding the man. In between the two concentric circles are the words "JUAN BECKMANN V 10+ GENERACION" appearing in brown stylized font with two brown shaded circles appearing before the "J" in "JUAN" and after the "V". The broken lines depicting the bottle shape, cap and labels indicate placement of the mark on the goods and are not claimed as part of the mark. The amber-colored liquid shown inside the bottle is not claimed as a feature of the mark and serves only to show the placement of the mark on the goods.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies JUAN BECKMANN VIDAL, whose consent(s) to register is made of record.
ONE EIGHT ZERO ZERO REPOSADO JUAN BECKMANN V TEN PLUS GENERACION; EIGHTEEN HUNDRED REPOSADO JUAN BECKMANN V TEN PLUS GENERACION; ONE THOUSAND EIGHT HUNDRED REPOSADO JUAN BECKMANN V TEN PLUS GENERACION
The color(s) gold, brown, red, white and black is/are claimed as a feature of the mark.
The English translation of "REPOSADO" and "GENERACION" in the mark is "RESTED" and "GENERATION".
"REPOSADO", "10 GENERACION" AND "STEAMED IN HAND-BUILT STONE OVENS"
Trademark: 97453444
