35 Online retail store services featuring digital collectibles in the nature of downloadable multimedia files containing artwork, text, and video in the field of alcoholic beverages, rum, distilled spirits, clothing, barware, and beverage glasses authenticated by non-fungible tokens (NFTs); online retail store services featuring virtual goods, namely, spirits and liquor, barware and clothing for use in online virtual worlds; administration of a customer loyalty program which provides exclusive access to events, programs, and exclusive access to NFTs; retail store services featuring virtual goods, namely, spirits and liquor, barware and clothing for use in online virtual worlds;organizing, arranging, and hosting events for commercial, promotional and advertising purposes, including retail and pop-up retail events, in the metaverse and virtual worlds