The mark consists of a woman with black hair with yellow highlights, beige skin, yellow earrings, a yellow necklace, red lips with white shading, and brown and black eyes and black eyebrows wearing a white shirt with various shapes in red, blue, light blue, yellow and white, a white and blue belt, and a skirt in blue, light blue, yellow and red. Below the skirt is the stylized wording "QUEZALTECA" in black stylized font within a beige and brown banner outlined in black with black shading. A smaller beige banner outlined in black is seen below with black shading with the word "ESPECIAL" in black stylized font. The woman holds a blue bottle in her right hand with a green bottle cap with a square label of yellow, blue, red and black outlined in black featuring an image of her likeness. The background features a sky in blue with yellow lines, beige clouds and a sun setting in yellow outlined in black with a larger gold border behind green mountains with black shading; streams of blue water with white shading are seen surrounded by brown land with gradient grasss of green, yellow and red, with gray stones outlined in black with black shading and trees with brown trunks and green leaves, shaded in black.
As to "QUEZALTECA"
The color(s) black, white, beige, red, light blue, blue, yellow, green, grey, gold and light brown is/are claimed as a feature of the mark.
The English translation of "QUEZALTECA ESPECIAL" in the mark is "OF QUETZALTENANGO" and "SPECIAL".
"ESPECIAL"