The mark consists of there is an eyeball with eyelashes and a heart pupil in between the words "denim" and "love." The word "denim" is colored blue, and the word "love" is colored pink. The background of the logo is white."denim" is on top, the eyeball is below "denim", and "love" is below the eyeball. The eyeball and "love" are straight, but the word "denim" is curved like a rainbow.
The color(s) white, blue, black and pink is/are claimed as a feature of the mark.