The mark consists of three stylized Chinese characters in black adjacent to a design of three plum blossoms in pink, white and black above the words "Ume Tonya" in black set against a white background.
The color(s) white, black and pink is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "mei wen wu" and this means "Plum Information Hall" in English.
The English translation of "Ume Tonya" in the mark is plum wholesaler.
"UME TONYA" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "MEI WEN WU"