The mark consists of an outer circle of blue encompassing the inner words and design. The inner words are black and consist of "LAGUNA VISTA LURES" in an arch curving downward inside the upper portion of the blue circle and "ROCKPORT, TEXAS" in an arch curving upward inside the lower portion of the blue circle. In the middle of the blue circle, there is a black and white sportfish design which appears to be jumping out of water. The interior of the blue circle features a white background.
The color(s) blue, black, and white is/are claimed as a feature of the mark.
"LURES" AND "ROCKPORT, TEXAS"