9 Computer software; downloadable mobile applications; computer software for adding augmented reality content to the real-world videos of users; downloadable mobile applications for adding augmented reality content to the real-world videos of users; computer software for displaying augmented reality content on cameras and related apparatus to aid in the filming and production of films, motion pictures, movies, television programs, and multimedia content; downloadable mobile applications for displaying augmented reality content on cameras and related apparatus to aid in the filming and production of films, motion pictures, movies, television programs, and multimedia content; films, motion pictures, and movies featuring entertainment content; downloadable electronic game software; downloadable augmented reality software featuring entertainment content; downloadable publications, including e-books, featuring entertainment content; downloadable publications, including e-books, featuring the ability to display augmented reality content; musical recordings; downloadable musical sound recordings