The mark consists of an oval formed of a green center panel surrounded by a red ring with a black outline, a gold ring, and a white ring, with a pair of gold gargoyle heads facing each other partially in the upper gold and white portions of the oval. Each gargoyle head is outlined in black, has three black dots on its cheek, and has white eyes and white teeth outlined in black. The tongue of each gargoyle, which is gold with a black outline, extends through the red ring and throughout the green portion of the oval, and each forms a stylized design of a snake. Each snake has yellow eyes. The wording "DOUBLE FERMENTED" in black letters appears within the lower portion of the gold part of the oval. A green horizontal banner surrounded by a white outline and a red outline appears across the center of the oval. The wording "JOHN J. KELLY'S" appears in a stylized white font on the banner. A stylized design of a white shamrock appears in lieu of the apostrophe in the wording "KELLY'S". All of the foregoing literal and design elements appear on a black background that is claimed as a feature of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) green, red, gold, white, black and yellow is/are claimed as a feature of the mark.
"DOUBLE FERMENTED"