The mark consists of a circle with the letter "K" inside it, a cross dividing the letter into four parts in what looks like a crosshairs centering on the letter "K", and the stylized wording "KESCHI" underneath.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The wording "KESCHI" has no meaning in a foreign language.