The mark consists of a rectangular label attached to packaging for the goods. The rectangular label consists of a yellow border stripe along the top and bottom edges of the label with the inner segment of the label being red. A red liquid splash design with red spray droplets is superimposed on one portion of the red inner segment. The words "FORRITOS PULPA" in yellow letters with a black outline are superimposed over the red inner segment and the upper portion of the red liquid splash with the word "PULPA" appearing below the word "FORRITOS". Below and to the right of the word "PULPA" is the composite design of the words "ZUMBA PICA" with the word "ZUMBA" in orange appearing above the word "PICA" in red, which is located above a green vortex, each with a black and white outline and superimposed on the inner red segment. On another portion of the red inner segment again appear the words "FORRITOS PULPA" in yellow letters with a black outline with the word "PULPA" below the word "FORRITOS". Below the word "PULPA" is a three-tier liquid fountain having a gray basin with a red liquid in the fountain and basin. To the right of the upper tier of the fountain is the composite design of the words "ZUMBA PICA" with the word "ZUMBA" in orange appearing above the word "PICA" in red, which is located above a green vortex, each with a black and white outline and superimposed on the inner red segment.
The color(s) red, yellow, green, orange, gray, white and black is/are claimed as a feature of the mark.
The English translation of "FORRITOS" in the mark is "LITTLE COVERINGS". The English translation of "PULPA" in the mark is "PULP".
"PULPA"